TÜRKÇE
ENGLISH
Information
| Unit | INSTITUTE OF SOCIAL SCIENCES |
| MARKETING (MASTER) (WITHOUT THESIS) (EVENING EDUCATION) | |
| Code | MG43700 |
| Name | Consumer Behavior |
| Term | 2018-2019 Academic Year |
| Term | Fall |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Belirsiz |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. SERAP ÇABUK |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
The aim of this course is to get students to comprehend consumers, consumer decision process, buying process and the factors of these processes..
Course Content
This course consists of the subjects of consumer decision process, internal and external factors of this process.
Course Precondition
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the factors that affect consumer behaviors. |
| LO02 | Understands the ways to develop effective marketing strategies by taking into account the effects of external and personal factors on consumer buying decision process. |
| LO03 | Knows the stages of consumer buying decision process |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | - | Have the ability and the knowledge to plan, practise and control stages of marketing function. | |
| PLO02 | - | Can understand marketing science as an interdisciplinary context and in a systematic way. | |
| PLO03 | - | Can analyze academic materials of marketing, recognize and evaluate different aspects in marketing area. | |
| PLO04 | - | Can explain how to create the basic theoretical models of marketing management in literature and how to implement numerical and statistics methods. | |
| PLO05 | - | Can determine the appropriate methods to solve the marketing problems faced by the company | |
| PLO06 | - | Can implement marketing management methods by following the fundamental steps. | |
| PLO07 | - | Can develop the capabilities of using database and statistical programmes to support the decision-making process. | |
| PLO08 | - | Can take responsibility as an individual and/or as part of a team, can lead and work effectively. | |
| PLO09 | - | Follows the latest developments in the field of marketing and continiously updates himself in recognition of the need for lifelong learning. | |
| PLO10 | - | Have the ability to benefit from different sources, synthesize the information obtained and present it effectively in the framework of academic rules. | |
| PLO11 | - | Have the abiliy to make appropriate speech and presentations for academic and business life on marketing issues by using visual materials in Turkish and at least one different language. | |
| PLO12 | - | Have the ability to inquire into the traditional approaches, practices and methods and, if considered necessary, to develop and implement new ways of working. | |
| PLO13 | - | Have the abiliity to research on the science of marketing to form the basis for the decision-making process. | |
| PLO14 | - | Have the ability to determine the marketing management approaches, applications and methods which are appropriate for the business’s sector, growth, resources, culture, goals and aims. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Consumer Behavior | Reading related parts | |
| 2 | Learning and Memory | Reading related parts | |
| 3 | Motivation and Involvement | Reading related parts | |
| 4 | Sensation and Perception | Reading related parts | |
| 5 | Attitudes and Emotions | Reading related parts | |
| 6 | Personality and Ego | Reading related parts | |
| 7 | Values and Lifestyle | Reading related parts | |
| 8 | Mid-Term Exam | Studying for exam | |
| 9 | Group Dynamics, Reference Groups and Family | Reading related parts | |
| 10 | Personal Effects and Diffusion of Innovations | Reading related parts | |
| 11 | Social Classes | Reading related parts | |
| 12 | Culture and subculture | Reading related parts | |
| 13 | Consumer Buying Process | Reading related parts | |
| 14 | Consumer Buying Process | Reading related parts | |
| 15 | Presentions of Projects | Reading related parts | |
| 16 | Term Exams | Studying for exam | |
| 17 | Term Exams | Studying for exam |