TÜRKÇE
ENGLISH
Information
| Code | SUF307 |
| Name | Seafood Economics and Marketing |
| Term | 2023-2024 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. YASEMEN YANAR |
| Course Instructor |
Prof. Dr. GÜLSÜN ÖZYURT
(A Group)
(Ins. in Charge)
Prof. Dr. YASEMEN YANAR (A Group) (Asst. Ins.) |
Course Goal / Objective
To learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industryTo learn the basic concepts and principles of economics, and marketing, to evaluate and interpret the economic importance of aquaculture in Turkey and the world, to define the marketing problem of the fisheries industry
Course Content
This course explains basic concept and principles of economy and marketing. Types of economy, elements of marketing, marketing strategy, supply,demand, supply-demand relationship and price determination are thought.
Course Precondition
None
Resources
Genel Ekonomi (İşgören-Emiroğlu, D., Elbek, A.G.)2006. Ege Üniversitesi Yayınları, Su Ürünleri Fak. Yayın No:73, Ders Kitabı Dizini: 35 Pazar Araştırması. (Elbek, A.) 1995. E.Ü. Su Ürünleri Fak. Yayın No:48 Ders Kitabı Dizini: 18
Notes
Genel Ekonomi (İşgören-Emiroğlu, D., Elbek, A.G.)2006. Ege Üniversitesi Yayınları, Su Ürünleri Fak. Yayın No:73, Ders Kitabı Dizini: 35 Pazar Araştırması. (Elbek, A.) 1995. E.Ü. Su Ürünleri Fak. Yayın No:48 Ders Kitabı Dizini: 18
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines general economics and explains concepts |
| LO02 | Explains the importance of the aquaculture sector in the Turkish economy. |
| LO03 | Explain the importance of the aquaculture sector in the world economy |
| LO04 | Define the marketing problems in fisheries industry |
| LO05 | To be able to learn the analysis of production and consumption of fishery products in Turkey |
| LO06 | Describe the marketing problem of the fisheries industry |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Having knowledge on “natural and applied sciences” and “basic engineering”; combination of their theoretical and practical knowledge on fisheries engineering applications. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Assessment of data scientifically on fisheries engineering, determining and solving the problems | 2 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Uses theoretical and practical knowledge in the field of fisheries to design; investigates and interprets events and phenomena usig scientific methods and techniques. | 2 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Collecting data in fisheries science, making the basic experimental studies, evaluating the results, identifying the problems and developing methods of solution | 2 |
| PLO05 | Bilgi - Kuramsal, Olgusal | Having plan any study related to fisheries science as an individually, managing and consulting. | |
| PLO06 | Bilgi - Kuramsal, Olgusal | Learning the knowledge by the determining learning needs; developing positive attitude towards lifelong learning | 2 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Communicating oral and written in expertise field, monitoring the seminars and meeting in expertise field, following the foreign language publication. | 2 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Improving life-long learning attitude and using the information to the public interest. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Creating public awareness about fisheries and having the ability to ensure sustainable use of aquatic resources. | 2 |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Communicating oral and written effectively, participating the seminars and meetings in expertise field, following the foreign language publications. | 2 |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Using the informatics and communicating technology | |
| PLO12 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Improves constantly itself , as well as professional development scientific, social, cultural and artistic fields according to his/her interests and abilities identifying needs of learning. | 2 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Gaining competence to determine the current status of aquatic resources and its sustainable use, water pollution and control, and biotechnology areas. | 2 |
| PLO14 | Yetkinlikler - Öğrenme Yetkinliği | Having ability to promote the study about aquaculture techniques by saving the natural environment, fishery diseases, fishing and processing technology, structure of fishery sector, problems and solution of their expertise field | 2 |
| PLO15 | Yetkinlikler - Öğrenme Yetkinliği | Ability to act in accordance with the regulation, social, scientific, cultural, and ethical values on fisheries field | 2 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The definition and scope of the economy, the main problems of the national economy | A reading on course subjects | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 2 | Basic concepts in economics | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma, Soru-Cevap |
| 3 | economic systems | Reading the lecture notes and related resources | Öğretim Yöntemleri: Tartışma |
| 4 | Economy of Turkey | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım |
| 5 | The roles of Fisheries in Economy of Turkey | Reading the lecture notes and related resources | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 6 | Aquaculture Production in Turkey | Reading the lecture notes and related resources, homework preparation | Öğretim Yöntemleri: Tartışma, Gösteri, Soru-Cevap |
| 7 | Seafood Consumption in Turkey, Internal and External Trade of Seafood | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Midterm exam | Study for midterm exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Basic concepts of marketing | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 10 | Market segmentation, determining of target market | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Marketing of agricultural products | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma, Gösteri |
| 12 | Demand, demand curve, price elasticity of demand | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Supply, supply curve, elasticity of supply | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Market equilibrium, consumer and producer surplus | Reading the lecture notes and related resources | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Marketing of seafood Iproducts | Reading the lecture notes and related resources | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 16 | Marketing of Seafood II | Reading the lecture notes and related. resources | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 17 | Final exam | Study for final exam | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 78 | ||
| Total Workload / 25 (h) | 3,12 | ||
| ECTS | 3 ECTS | ||