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Information
| Code | EM536 |
| Name | Marketing Communication and Sales Management |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi MEVHİBE OYA ÇETİK |
Course Goal
It is aimed to inform students about the concepts of communication and marketing communications, integrated marketing communication, promotion mix, advertising, public relations and publicity, personal selling, product and packaging, distribution, price, contact size, brand management and brand positioning
Course Content
The concept of communication, marketing communication, the basic elements of the marketing mix, and integrated marketing communications will be discussed.
Course Precondition
None
Resources
Notes
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Learns basic communication model |
| LO02 | Learns the importance of marketing communications |
| LO03 | Learns basic concepts of marketing communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Conducts scientific research in industrial engineering, understands, interprets and applies knowledge in his/her field domain both in-depth and in-breadth. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Acquires detailed knowledge for methods and tools of industrial engineering and their limitations. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Keeps up with the recent changes and applications in the field of Industrial Engineering and examines and learns these innovations when necessary. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Identifies, gathers and uses necessary information and data. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Has the ability to develop/propose new and/or original ideas and methods, propose new solutions for designing systems, components or processes. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Designs Industrial Engineering problems, develops new methods to solve the problems and applies them. | |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Designs and performs analytical modeling and experimental research and analyze/solves complex matters emerged in this process. | |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works in multi-disciplinary teams, take a leading role and responsibility and develop solutions for complex problems. | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | Completes and applies the knowledge by using limited resources in scientific methods and integrates the knowledge in the field with the knowledge form various disciplines. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses a foreign language in verbal and written communication at least B2 level of European Language Portfolio. | |
| PLO11 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Presents his/her research findings systematically and clearly in oral or written forms in national and international platforms. | |
| PLO12 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Understands social and environmental implications of engineering practice. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Considers social, scientific and ethical values in data collection, interpretation and announcement processes and professional activities. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The communication concept | Reading related references | |
| 2 | Basic communication model | Reading related references | |
| 3 | Basic communication model | Reading related references | |
| 4 | Marketing communication | Research | |
| 5 | Marketing communication | Research | |
| 6 | Basic marketing principles | Reading related references | |
| 7 | Basic marketing principles | Reading related references | |
| 8 | Mid-Term Exam | Exam preparation | |
| 9 | New concepts | Research | |
| 10 | New concepts | Research | |
| 11 | Customer relation management | Reading related references | |
| 12 | Customer relation management | Research | |
| 13 | Application | Research | |
| 14 | Application | Research | |
| 15 | Application | Research | |
| 16 | Term Exams | Exam preparation | |
| 17 | Term Exams | Exam preparation |