TÜRKÇE
ENGLISH
Information
| Code | ILEM730 |
| Name | Health Communication Dynamics and Wellness Culture |
| Term | 2024-2025 Academic Year |
| Semester | . Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 6 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Yüksek Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi GÜLNUR KAPLAN ESEN |
Course Goal / Objective
Course that includes constituting the theoretical background of health communication, aims to give information about theories and models in the field of health communication, methods and tools used in carrying out activities, the using of health communication in media and representations created, the importance of interpersonal communication in health communication and aims to scrutinise the transformation of health into consumption object within the frame of health and wellness culture and evaluate from the health communication perspective, gain critical thinking about health communication issues.
Course Content
In this course, the development of health communication discipline, fields of activity, theoretical definitions of health and health communication concepts, improving the health in the frame of health communication and health education, theories and models of health communication, campaign process in health communication, health communication and social marketing, health communication and media advocacy, health communication and public relations, risk and crisis communication in health communication, public health information and media, sources of public health information, public health information and clash of media priorities, health literacy, international documents on health protection and improvement, health communication and ethic, interpersonal communication in health communication, health as a field of neoliberalism, transformation of health into consumption object and wellness culture, presentation of health in media and the role of media and neoliberal actors in the transformation of health into consumption object.
Course Precondition
None
Resources
Çınarlı, İ. (2008). Sağlık İletişimi ve Medya. Ankara: Nobel. / Çınarlı, İ. (2020). 21. Yüzyıl İçin Sağlık İletişimi. Güncellenmiş 2. Basım, Ankara: Nobel. / Illich, I. (2000). Sağlığın Gaspı. Süha Sertabiboğlu (Çev.), İstanbul: Ayrıntı. / Belek, İ. (1998). Sınıf Sağlık Eşitsizlik. İstanbul: Sorun. / Belek, İ. (2016). Sağlığın Politik Ekonomisi. İstanbul: Yazılama.
Notes
Althusser, L. (2006). İdeoloji ve Devletin İdeolojik Aygıtları. Tümertekin A. (Çev.), İstanbul: İthaki. / Related Articles and Electronic Resources.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Define the concepts of health and health communication and discuss fields of activity. |
| LO02 | Scrutinise the development of health communication discipline. |
| LO03 | Interpret the theories and models of health communication. |
| LO04 | Comprehend and design the campaign process of health communication. |
| LO05 | Steer methods and resources used in health communication. |
| LO06 | Use and steer the media effectively in health communication activities. |
| LO07 | Analyze the ethic problems in the field of health communication. |
| LO08 | Develop and implement interpersonal communication skills in health communication. |
| LO09 | Scrutinise and discuss the effects of neolibearl ideologies in health and health communication. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Have the conceptual and theoretical competence to explain the phenomena in Communication Studies disciplines. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Have sufficient knowledge about the basic conceptual approaches used in the field of social sciences. | 3 |
| PLO03 | Bilgi - Kuramsal, Olgusal | He/she has knowledge of basic methodological approaches, methods, research techniques and their application and evaluation in communication and media studies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Identify local, national and international problems in the field of Communication Studies. | 4 |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Selects data collection and analysis techniques within the appropriate methodologies and applies empirical studies in order to solve these problems, | 4 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | She /he reports a social research she designed in the field of communication studies and turns it into original works in accordance with academic rules. | |
| PLO07 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Gains the ability to analyze and synthesize the phenomena in the field of social sciences in an interdisciplinary context. | 4 |
| PLO08 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Leads and works effectively individually and/or in a team by taking responsibility. . | |
| PLO09 | Yetkinlikler - Öğrenme Yetkinliği | She/he carryes her/his education to the next level of education. | |
| PLO10 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | He/she transfers his/her knowledge of the field in an effective and systematic way, both verbally and in writing. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Recognizes and applies social, scientific and professional ethical values. | 5 |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Develops critical thinking skills. | 5 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introduction to Health Communication, Health As a Human Rights, Negative and Positive Definitions of Health, Dimensions of Health. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 2 | Medical Model and Medicalization of Health, Social Model and Socialization of Health. Development of Health: Prevention of Diseases, Protection of Health, Health Education. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 3 | Development of Health and International Documents: Declaration of Alma-Ata, Ottowa Charter, Declaration of Jakarta, Declaration of Health Journalism for the Benefit of the People. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 4 | Definition and Development of Health Communication Discipline, Social and Public Communication, Risk and Crisis Communication in Health. Methods Used in Health Communication: Social Marketing, Media Advocacy (Agenda Setting, Framing), Public Relations (Press Agentry Model, Public Information Model, Two-Way Asymmetrical Model, Two-Way Symmetrical Model). | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Beyin Fırtınası |
| 5 | Mass Communication and Scientific Information, Disinformation and Mesenformation. Legislation and Ethical Principles About Health Communication in Turkey. Resources of Public Health Information: Audio-Visual Media, Printed Media. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 6 | Communication Barriers in Public Health Information. Public Health and Media: Clash of Priorities, The Effect of Globalization on Public Health Information. Health Literacy and Media. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 7 | Formation of Health Behavior. Theories and Models Used in Health Communication: McGuires Model of Persuasion, Reasoned Action Theory, Health Belief Model, Social Learning Theory, PRECEDE-PROCEED Model, Transteoretik Model, Diffusion of Innovations Theory. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 8 | Mid-Term Exam | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Theories About Effects of Mass Communication Tools Used in Health Communication: Hypodermic Needle Theory, Two-Step Flow Model, Uses and Gratifications Theory, Cultivation Theory. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 10 | Campaign Process in Health Communication: Research Stages, Planning Stages, Implementation Stages, Evaluation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 11 | Interpersonal Communication in Health Communication: Doctor-Patient Communication (Patriarchal Decision Making Model, Informative Model, Descriptive Model, Interviewing Model, Shared Decision Making Model. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 12 | Health and Health Communication As an Area of Neoliberalism. Health and Wellness Culture As Status Obligation. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 13 | Transformation of health and wellness culture into consumption object. Presentation of Diseases and Health in media and Critical Health Communication. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 14 | Expropriation of Health: Iatrogenic Diseases, Cultural Iatrogenesis, Social Iatrogenesis, Clinic Iatrogenesis, Health Policies. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 15 | Health Communication and Ethic. | Reading of literature | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Beyin Fırtınası |
| 16 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Taught course subjects | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 5 | 70 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 15 | 15 |
| Final Exam | 1 | 30 | 30 |
| Total Workload (Hour) | 157 | ||
| Total Workload / 25 (h) | 6,28 | ||
| ECTS | 6 ECTS | ||