Marketing

Doctorate Degree - Instıtute Of Socıal Scıences
Information About Program


Program Learning Outcomes

Order Type Program Learning Outcomes
PLO01 Bilgi - Kuramsal, Olgusal Explains the classical, modern and postmodern theories of marketing science.
PLO02 Bilgi - Kuramsal, Olgusal Defines scientific methods and tools used in marketing.
PLO03 Beceriler - Bilişsel, Uygulamalı Develops research models by determining the variables related to the subjects of marketing science.
PLO04 Beceriler - Bilişsel, Uygulamalı Can interpret the results obtained by applying the research models based on the marketing theories.
PLO05 Beceriler - Bilişsel, Uygulamalı Can produce solutions to the problems faced by today's marketing profession groups with appropriate methods.
PLO06 Beceriler - Bilişsel, Uygulamalı Can implement the basic steps of the methods used in the field of marketing.
PLO07 Beceriler - Bilişsel, Uygulamalı Can develop solutions by using the knowledge gained in the field of marketing.
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Can work effectively by taking responsibility in individual and/or team work.
PLO09 Yetkinlikler - Öğrenme Yetkinliği Keeps track of the latest developments in the field as a recognition of the need for lifelong learning and constant renewal.
PLO10 Yetkinlikler - Öğrenme Yetkinliği Utilizes scientific sources in the field, collect the data, synthesizes the obtained information and presents the outcomes effectively.
PLO11 Yetkinlikler - Öğrenme Yetkinliği Can use information and communication technologies to access, analyze and interpret information in the field of marketing.
PLO12 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can present information, comments and suggestions related to the field of study in written and orally in accordance with the requirements of academic and business life.
PLO13 Yetkinlikler - Alana Özgü Yetkinlik Can develop and apply original research methods and tools that will contribute to the development of the field of marketing.
PLO14 Yetkinlikler - Alana Özgü Yetkinlik Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession.
PLO15 Yetkinlikler - Alana Özgü Yetkinlik Gains awareness of social, cultural and environmental issues.
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Forms the basis for the decision-making process of organizations and practitioners.