PLO01 |
Bilgi - Kuramsal, Olgusal
|
Describes the basic functions of marketing and explains their relations with each other. |
PLO02 |
Bilgi - Kuramsal, Olgusal
|
Defines the basic theories and models of marketing management, numerical and statistical methods. |
PLO03 |
Beceriler - Bilişsel, Uygulamalı
|
Gathers and analyzes marketing information needed by businesses according to scientific research principles. |
PLO04 |
Beceriler - Bilişsel, Uygulamalı
|
Can evaluate the results of the models applied in marketing management in terms of different sectors. |
PLO05 |
Beceriler - Bilişsel, Uygulamalı
|
Defines marketing problems arising from internal and external environmental conditions and changes. |
PLO06 |
Beceriler - Bilişsel, Uygulamalı
|
Can solve basic marketing problems with analytical thinking skills. |
PLO07 |
Beceriler - Bilişsel, Uygulamalı
|
Explains all the basic functions of marketing conceptually. |
PLO08 |
Beceriler - Bilişsel, Uygulamalı
|
Can reach the most appropriate result by using numerical and statistical analysis programs in the solution of marketing problems. |
PLO09 |
Beceriler - Bilişsel, Uygulamalı
|
Reports the results of marketing researches to be used in managerial decision making processes. |
PLO10 |
Beceriler - Bilişsel, Uygulamalı
|
Follows and comments on developments in the field of marketing. |
PLO11 |
Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği
|
Works effectively as a team member and takes the necessary responsibility within the team. |
PLO12 |
Yetkinlikler - Öğrenme Yetkinliği
|
Explains the basic marketing concepts and the relationship between basic economic concepts and business management concepts. |
PLO13 |
Yetkinlikler - Öğrenme Yetkinliği
|
Can synthesize the information obtained by using different sources within the framework of academic rules. |
PLO14 |
Yetkinlikler - Öğrenme Yetkinliği
|
Can relate the knowledge gained in the field of marketing with the knowledge in different fields. |
PLO15 |
Yetkinlikler - İletişim ve Sosyal Yetkinlik
|
Can effectively present the information and comments obtained by using different sources within the framework of academic rules, verbally and in writing. |
PLO16 |
Yetkinlikler - İletişim ve Sosyal Yetkinlik
|
Effectively uses terms and concepts in marketing terminology in written and oral presentations. |
PLO17 |
Yetkinlikler - Alana Özgü Yetkinlik
|
Can make decisions to meet customer needs in a competitive environment. |
PLO18 |
Yetkinlikler - Alana Özgü Yetkinlik
|
Gains awareness of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. |