Marketing (with Thesis)

Master's Degree - Instıtute Of Socıal Scıences
Information About Program


Program Learning Outcomes

Order Type Program Learning Outcomes
PLO01 Bilgi - Kuramsal, Olgusal Defines the concepts of Marketing Management and explains their relations with each other
PLO02 Bilgi - Kuramsal, Olgusal Defines and compares theories and models of marketing management, numerical and statistical methods.
PLO03 Bilgi - Kuramsal, Olgusal Reaches and interprets information using scientific research methods.
PLO04 Beceriler - Bilişsel, Uygulamalı Applies theories and models, numerical and statistical methods in marketing management.
PLO05 Beceriler - Bilişsel, Uygulamalı Can interpret the results of theories and models, numerical and statistical methods applied in marketing management.
PLO06 Beceriler - Bilişsel, Uygulamalı Can determine the appropriate methods for solving the marketing problems encountered.
PLO07 Beceriler - Bilişsel, Uygulamalı Can implement marketing management methods through following the fundamental steps.
PLO08 Beceriler - Bilişsel, Uygulamalı Can reach the most appropriate result by using basic numerical and statistical analysis programs.
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Can work in accordance with the objectives as a project manager or participant.
PLO10 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Takes an active role by taking responsibility individually and/or within the team.
PLO11 Yetkinlikler - Öğrenme Yetkinliği In recognition of the need for lifelong learning and continuous self-renewal, tracks the latest developments in the field of marketing.
PLO12 Yetkinlikler - Öğrenme Yetkinliği Produces new information from the data obtained from scientific sources within the framework of academic rules and interprets them effectively.
PLO13 Yetkinlikler - Öğrenme Yetkinliği Can relate the knowledge gained in the field of marketing with the knowledge in different fields.
PLO14 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can communicate with the parties verbally and in writing in accordance with the requirements of academic and business life.
PLO15 Yetkinlikler - İletişim ve Sosyal Yetkinlik Can present effectively the information obtained from the sources related to the field within the framework of academic rules by synthesizing.
PLO16 Yetkinlikler - Alana Özgü Yetkinlik Acts in accordance with the ethical and legal issues encountered in the field of marketing science and marketing profession.
PLO17 Yetkinlikler - Alana Özgü Yetkinlik Conducts original research on all the basic functions of marketing in accordance with scientific, institutional and social ethics.
PLO18 Yetkinlikler - Alana Özgü Yetkinlik Identifies existing problems with a critical perspective and proposes solutions.