ISLS301 Marketing

5 ECTS - 3-0 Duration (T+A)- 5. Semester- 3 National Credit

Information

Code ISLS301
Name Marketing
Term 2024-2025 Academic Year
Semester 5. Semester
Duration (T+A) 3-0 (T-A) (17 Week)
ECTS 5 ECTS
National Credit 3 National Credit
Teaching Language Türkçe
Level Lisans Dersi
Type Normal
Mode of study Yüz Yüze Öğretim
Catalog Information Coordinator Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU
Course Instructor Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ (A Group) (Ins. in Charge)


Course Goal / Objective

The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.

Course Content

This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.

Course Precondition

None

Resources

Pazarlamaya Çağdaş Yaklaşım, Prof.Dr. Serap ÇABUK, Prof.Dr. İsmail YAĞCI, Nobel Kitabevi, ADANA , 2013. Diğer Kaynaklar: Modern Pazarlama İlkeleri, Prof.Dr. Ömer Baybars TEK, Dr. Engin ÖZGÜL, İzmir, Kasım, 2005. Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, Geliştirilmiş 17. basım, 2009, İstanbul.

Notes

Marketing turkiye, pazarlamasyon


Course Learning Outcomes

Order Course Learning Outcomes
LO01 Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan.
LO02 Explain the fundamentals of marketing research.
LO03 Describe the factors that affect consumer behavior, decision mechanisms and buying decisions.
LO04 Recognize specifications of industrial markets and industrial buying behavior.
LO05 State fundamentals and steps of effective market segmentation.


Relation with Program Learning Outcome

Order Type Program Learning Outcomes Level
PLO01 Bilgi - Kuramsal, Olgusal Has the conceptual and theoretical competence to explain the phenomena in the disciplines of Political Science and International Relations.
PLO02 Bilgi - Kuramsal, Olgusal Identifies the international and national issues by methodologies used in the disciplines of Political Science and International Relations; chooses the appropriate analysis techniques across the issues and applies the appropriate empirical studies.
PLO03 Bilgi - Kuramsal, Olgusal Becomes skilful at following and interpreting different social areas in international and national levels and also applies the problem-solving oriented practices. 3
PLO04 Bilgi - Kuramsal, Olgusal Collects, reviews and analyzes the data obtained which necessary for modelling applications in the Social Science. 4
PLO05 Bilgi - Kuramsal, Olgusal Individually and/or in a team, takes responsibility, leadership, and works effectively. 4
PLO06 Beceriler - Bilişsel, Uygulamalı In recognition of the need for lifelong learning, follows the latest developments in the field and improves himself/herself. 3
PLO07 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Uses Turkish, and at least one more foreign language, in accordance with the requirements of academic and work life. 4
PLO08 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Understands and interprets the feelings, thoughts and behaviors of related persons correctly; and expresses himself/herself in written and oral forms accurately. 3
PLO09 Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği Improves his/herself constantly by defining educational requirements considering interests and talents in scientific, cultural, art and social fields besides career development. 4
PLO10 Yetkinlikler - Öğrenme Yetkinliği Questions traditional approaches, practices and methods; and develops and applies new study methods if necessary.
PLO11 Yetkinlikler - Öğrenme Yetkinliği Recognizes and implements social, scientific and professional ethical values. 2
PLO12 Yetkinlikler - Öğrenme Yetkinliği Develops skills of defining and analyzing the international, regional and national oriented issues, producing appropriate conflict-resolution techniques and negotiation skills. 3
PLO13 Yetkinlikler - Öğrenme Yetkinliği Develops critical thinking skills.


Week Plan

Week Topic Preparation Methods
1 The Definition and Evolution of Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
2 Strategic Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
3 Marketing Environment Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
4 Marketing Research Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
5 Consumer Behavior Reading related chapters Öğretim Yöntemleri:
Anlatım, Beyin Fırtınası
6 Industrial Markets and Buying Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
7 Market Targeting and Segmentation Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
8 Mid-Term Exam Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
9 Product Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
10 Services Marketing And Non-profit Organizations Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
11 Marketing Channels and Distribution Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
12 Promotion Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
13 Pricing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
14 Online Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
15 Global Marketing Reading related chapters Öğretim Yöntemleri:
Anlatım, Tartışma
16 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav
17 Term Exams Studying for exam Ölçme Yöntemleri:
Yazılı Sınav


Student Workload - ECTS

Works Number Time (Hour) Workload (Hour)
Course Related Works
Class Time (Exam weeks are excluded) 14 3 42
Out of Class Study (Preliminary Work, Practice) 14 3 42
Assesment Related Works
Homeworks, Projects, Others 0 0 0
Mid-term Exams (Written, Oral, etc.) 1 12 12
Final Exam 1 18 18
Total Workload (Hour) 114
Total Workload / 25 (h) 4,56
ECTS 5 ECTS

Update Time: 13.05.2024 10:59