TÜRKÇE
ENGLISH
Information
| Unit | FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES |
| INTERNATIONAL RELATIONS PR. | |
| Code | ISLS301 |
| Name | Marketing |
| Term | 2024-2025 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 3-0 (T-A) (17 Week) |
| ECTS | 5 ECTS |
| National Credit | 3 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Doç. Dr. MEHMET ALİ BURAK NAKIBOĞLU |
| Course Instructor |
Dr. Öğr. Üyesi Selin KÖKSAL ARAÇ
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The aim of this course is to develop students knowledge and abilities about marketing and guide them for making right decisions by evaluating faced marketing opportunities and problems.
Course Content
This course consists of the subjects of definition and scope of marketing, marketing environment, consumer bahavior and buying decision, industrial markets, market targeting and segmentation, product, price, distribution and promotion.
Course Precondition
None
Resources
Pazarlamaya Çağdaş Yaklaşım, Prof.Dr. Serap ÇABUK, Prof.Dr. İsmail YAĞCI, Nobel Kitabevi, ADANA , 2013. Diğer Kaynaklar: Modern Pazarlama İlkeleri, Prof.Dr. Ömer Baybars TEK, Dr. Engin ÖZGÜL, İzmir, Kasım, 2005. Pazarlama İlkeleri, İsmet MUCUK, Türkmen Kitabevi, Geliştirilmiş 17. basım, 2009, İstanbul.
Notes
Marketing turkiye, pazarlamasyon
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Determine environmental factors that may affect marketing decisions, develop and apply strategic marketing plan. |
| LO02 | Explain the fundamentals of marketing research. |
| LO03 | Describe the factors that affect consumer behavior, decision mechanisms and buying decisions. |
| LO04 | Recognize specifications of industrial markets and industrial buying behavior. |
| LO05 | State fundamentals and steps of effective market segmentation. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Explain the basic concepts and theories within the disciplines of Political Science and International Relations. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Understands the methodologies used in the disciplines of Political Science and International Relations. | |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to follow, interpret and apply problem-solving techniques focused on problem solving in different social fields of international and national dimension. | 3 |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Questions traditional approaches, practices and methods, develop and apply new working methods when necessary. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Recognize/apply social, scientific and professional ethical values. | 2 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes responsibility, leads and works effectively individually and/or in a team. | 4 |
| PLO07 | Yetkinlikler - Öğrenme Yetkinliği | Being aware of the necessity of lifelong learning, follows the current developments in the field and improves himself/herself. | 3 |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | To be able to use Turkish and at least one foreign language in accordance with the requirements of academic life and business life. | 4 |
| PLO09 | Yetkinlikler - Alana Özgü Yetkinlik | Analyzes data related to social sciences. | 4 |
| PLO10 | Yetkinlikler - Alana Özgü Yetkinlik | Define and analyze political, economic and social problems of international, regional and national context. | 3 |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | Gains critical thinking skills in the field of social sciences. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | The Definition and Evolution of Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 2 | Strategic Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 3 | Marketing Environment | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 4 | Marketing Research | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 5 | Consumer Behavior | Reading related chapters | Öğretim Yöntemleri: Anlatım, Beyin Fırtınası |
| 6 | Industrial Markets and Buying | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 7 | Market Targeting and Segmentation | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 8 | Mid-Term Exam | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Product | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 10 | Services Marketing And Non-profit Organizations Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 11 | Marketing Channels and Distribution | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 12 | Promotion | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 13 | Pricing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 14 | Online Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 15 | Global Marketing | Reading related chapters | Öğretim Yöntemleri: Anlatım, Tartışma |
| 16 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Studying for exam | Ölçme Yöntemleri: Yazılı Sınav |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 12 | 12 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 114 | ||
| Total Workload / 25 (h) | 4,56 | ||
| ECTS | 5 ECTS | ||