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Information
| Code | GZS407 |
| Name | DIGITAL MEDIA PRACTICES II |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. Zeynep ÖZARSLAN |
| Course Instructor |
Prof. Dr. Zeynep ÖZARSLAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to impart the necessary knowledge and skill sets in content management in digital media and to equip students with the competence to use the tools and platforms used in the production and distribution of digital news professionally. The course aims to analyze new trends in journalism that emerge with digital media, new business models, and content management for search engines through case studies and success stories.
Course Content
The course examines new business models emerging in journalism with digitalization. New trends in digital media and new business models are discussed through examples from around the world and Turkey. Techniques of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are evaluated as applications by analyzing selected web pages and performing SEO and SEM practices through Google Analytics.
Course Precondition
No prerequisite
Resources
Silverman, C. (Ed.) (2013). Verification Handbook. The Poynter Inst., Maastricht.
Notes
Digital 2023: Global Overview Report (We Are Social & Hootsuite) Reuters Institute Digital News Report 2023.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recognize new business models in journalism. |
| LO02 | Recognize digital media business models. |
| LO03 | Examine the most important issues facing new media managers. |
| LO04 | Assess the skill and knowledge of effective leadership and decision-making skills of digital media managers. |
| LO05 | Use SEO and SEM tools and platforms in a professional way. |
| LO06 | Analyze reports of search engine optimization and search engine marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Has knowledge about the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Has knowledge about news production, consumption and distribution processes, news sources, news / media text types. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | Understands theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Gains knowledge of the legal framework of journalism in Turkey and internationally, legal rights of journalists, press professional principles and ethical codes. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Conducts scientific research in the field of social and human sciences, especially communication and media. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Gains the ability to use and develop traditional and new/digital communication technologies, computer and information systems. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Produces written, visual and audio content for traditional and digital journalism/media environments. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Synthesizes the concepts/fields of society, culture and communication. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Works individually and collectively in professional life. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically examines the agenda and innovations of local, regional, national and international media from new perspectives. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | To be aware of media literacy and evaluate traditional and digital media content with critical approaches. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | To be able to master the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Recognizes the otherizing, discriminatory and hateful discourses in the media and society and stands against such discourses. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Thanks to theoretical and practical knowledge, he/she participates in decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Follows cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Produces solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Is competent in new generation journalism types and practices. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Assumes duties such as press consultancy, communication coordinator, press consultancy, communication manager in various institutions and organizations. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Pay attention to work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introducing the course syllabus and assignments and introducing the basic concepts of digital media. Overview of new media management including the skills and roles of new media managers. | No need for preparation | Öğretim Yöntemleri: Anlatım |
| 2 | Brief history of new media and social media. | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | The Global State of Digital and Social Media Trends | Digital 2020: Global Overview Report (We Are Social and Hootsuite) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | New business models in journalism. | Reuters Institute Digital News Report 2020. Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Crowdfunding / crowdsourcing business models | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Digital Storytelling | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Transmedia storytelling and business model | Pratten, R. (2011). Getting started in transmedia storytelling. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Ödev |
|
| 9 | Content management in digital media - Customer journey and creating customer persona | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 10 | Search engine optimization (SEO) I | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Search engine optimization (SEO) II | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 12 | Search engine marketing (SEM) I | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 13 | Search engine marketing (SEM) II | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 14 | Students presentations and evaluation I | Presentation | Ölçme Yöntemleri: Ödev |
| 15 | Students presentations and evaluation II | Presentation | Ölçme Yöntemleri: Ödev |
| 16 | Term Exams | Lecture notes | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Lecture notes | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||