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Information
| Code | GZS407 |
| Name | DIGITAL MEDIA PRACTICES II |
| Term | 2024-2025 Academic Year |
| Semester | 7. Semester |
| Duration (T+A) | 1-2 (T-A) (17 Week) |
| ECTS | 4 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Prof. Dr. Zeynep ÖZARSLAN |
| Course Instructor |
Prof. Dr. Zeynep ÖZARSLAN
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
The course aims to impart the necessary knowledge and skill sets in content management in digital media and to equip students with the competence to use the tools and platforms used in the production and distribution of digital news professionally. The course aims to analyze new trends in journalism that emerge with digital media, new business models, and content management for search engines through case studies and success stories.
Course Content
The course examines new business models emerging in journalism with digitalization. New trends in digital media and new business models are discussed through examples from around the world and Turkey. Techniques of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are evaluated as applications by analyzing selected web pages and performing SEO and SEM practices through Google Analytics.
Course Precondition
No prerequisite
Resources
Silverman, C. (Ed.) (2013). Verification Handbook. The Poynter Inst., Maastricht.
Notes
Digital 2023: Global Overview Report (We Are Social & Hootsuite) Reuters Institute Digital News Report 2023.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Recognize new business models in journalism. |
| LO02 | Recognize digital media business models. |
| LO03 | Examine the most important issues facing new media managers. |
| LO04 | Assess the skill and knowledge of effective leadership and decision-making skills of digital media managers. |
| LO05 | Use SEO and SEM tools and platforms in a professional way. |
| LO06 | Analyze reports of search engine optimization and search engine marketing. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines the concepts and professional rules related to the profession and field of journalism. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Defines news production, consumption and distribution processes, news sources, news / media text types. | 4 |
| PLO03 | Bilgi - Kuramsal, Olgusal | List the theories, models and approaches related to media and communication systems. | |
| PLO04 | Bilgi - Kuramsal, Olgusal | Outlines the legal framework of journalism in Turkey and internationally, the legal rights of journalists, press professional principles, and ethical codes. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Designs scientific research in the field of social sciences and humanities, especially communication and media. | |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Compares traditional and new/digital communication technologies, computers and information systems. | 5 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Prepares written, visual and audio content for traditional and digital journalism/media environments. | 5 |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Discusses the concepts/areas of society, culture and communication. | |
| PLO09 | Beceriler - Bilişsel, Uygulamalı | Apply democratic rules, human rights and communication rights to promote social reconciliation and peace. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Supports individual and collective work in professional life. | 4 |
| PLO11 | Yetkinlikler - Öğrenme Yetkinliği | Critically discusses the agenda and innovations of local, regional, national and international media with new perspectives. | |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Examines traditional and digital media contents with critical approaches with media literacy competence. | 4 |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Describe the professional, commercial and legal processes of journalism and media organizations, current and emerging business models. | 3 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Criticizes otherizing, discriminatory and hateful discourses in the media and society. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Through theoretical and practical knowledge, he/she supports decision-making mechanisms both in the media organization where he/she works and in the society where he/she lives. | 4 |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Supports cultural, artistic and scientific activities related to the field. | |
| PLO17 | Yetkinlikler - Alana Özgü Yetkinlik | Design solutions to problems in the functioning of journalism/media organizations. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Applies new generation journalism technologies. | 4 |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Performs duties such as press consultancy, communication coordination, press advisory, and communication management in various institutions and organizations. | 3 |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Supports work and worker safety within the framework of laws and regulations. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Introducing the course syllabus and assignments and introducing the basic concepts of digital media. Overview of new media management including the skills and roles of new media managers. | No need for preparation | Öğretim Yöntemleri: Anlatım |
| 2 | Brief history of new media and social media. | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | The Global State of Digital and Social Media Trends | Digital 2020: Global Overview Report (We Are Social and Hootsuite) | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 4 | New business models in journalism. | Reuters Institute Digital News Report 2020. Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Crowdfunding / crowdsourcing business models | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Digital Storytelling | Lecture notes | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 7 | Transmedia storytelling and business model | Pratten, R. (2011). Getting started in transmedia storytelling. | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 8 | Mid-Term Exam | Ölçme Yöntemleri: Ödev |
|
| 9 | Content management in digital media - Customer journey and creating customer persona | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 10 | Search engine optimization (SEO) I | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 11 | Search engine optimization (SEO) II | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 12 | Search engine marketing (SEM) I | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 13 | Search engine marketing (SEM) II | Lecture notes | Öğretim Yöntemleri: Anlatım, Alıştırma ve Uygulama |
| 14 | Students presentations and evaluation I | Presentation | Ölçme Yöntemleri: Ödev |
| 15 | Students presentations and evaluation II | Presentation | Ölçme Yöntemleri: Ödev |
| 16 | Term Exams | Lecture notes | Ölçme Yöntemleri: Ödev |
| 17 | Term Exams | Lecture notes | Ölçme Yöntemleri: Ödev |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 3 | 42 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 3 | 42 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 0 | 0 | 0 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 7 | 7 |
| Final Exam | 1 | 18 | 18 |
| Total Workload (Hour) | 109 | ||
| Total Workload / 25 (h) | 4,36 | ||
| ECTS | 4 ECTS | ||