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Information
| Unit | FACULTY OF SPORT SCIENCES |
| SPORTS MANAGEMENT PR. | |
| Code | SYBZ203 |
| Name | Corporate Communication Management |
| Term | 2025-2026 Academic Year |
| Semester | 3. Semester |
| Duration (T+A) | 2-0 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 2 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | VK Vocational Knowledge Courses C Compulsory |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi Mehmet METİN |
| Course Instructor |
The current term course schedule has not been prepared yet.
|
Course Goal / Objective
To explain the concept and importance of corporate communication, to introduce the applications in institutions, to gain the skills to evaluate corporate communication as a whole and to take part in applications.
Course Content
How to create an effective corporate communication system and how to achieve the business goals of organizations with successful communication strategies and tactics used by some of the most respected companies in the world and in Turkey are taught.
Course Precondition
None
Resources
Akyürek, Rüveyde . Kurumsal İletişim Yönetimi, Anadolu Üniv. Yay., 2005. Cornelissen, Joep, Corporate Communication: A Guide to Theory and Practice, London: Sage, 2011.
Notes
Lecture notes/articles/slides.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Defines the basic concepts related to corporate communication |
| LO02 | Defines corporate communication |
| LO03 | Explains the classifications related to corporate communication |
| LO04 | Defines the components of corporate brand and identity |
| LO05 | Explains the relationship between corporate communication and the components of corporate brand and identity |
| LO06 | Prepares a crisis communication plan |
| LO07 | Implements a crisis communication plan |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines information about management, leadership theories and concepts, sports organizations, problems, policies and historical processes in the field of sports management. | 2 |
| PLO02 | Beceriler - Bilişsel, Uygulamalı | Plans the knowledge and skill processes related to the field of sports management. | 2 |
| PLO03 | Beceriler - Bilişsel, Uygulamalı | Supervises the management processes regarding sports facilities and technologies. | |
| PLO04 | Beceriler - Bilişsel, Uygulamalı | Conducts internal and external environmental audits of sports organizations. | 1 |
| PLO05 | Yetkinlikler - Alana Özgü Yetkinlik | It adopts the use of sports culture, philosophy, organizational culture and ethical values in managerial processes. | 1 |
| PLO06 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Determines organizational goals, objectives and strategies in the working environment. | 1 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Plans the technical, tactical and managerial skills processes of sports branches. | |
| PLO08 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Implements the management functions of the institution and regulates its relations with its stakeholders. | |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Accesses information in the field of sports management and analyzes it using critical thinking skills. | 1 |
| PLO10 | Bilgi - Kuramsal, Olgusal | Explains information about general human anatomy, physiology and nutrition. | |
| PLO11 | Yetkinlikler - Alana Özgü Yetkinlik | By implementing the management functions of the institution, it analyzes and effectively manages its relations with its stakeholders. | |
| PLO12 | Yetkinlikler - Alana Özgü Yetkinlik | Plans and manages sports organizations and events. | |
| PLO13 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Organizes and implements projects/activities for sports institutions with a sense of social responsibility. |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Basic Concepts and Definitions | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap |
| 2 | Classification of Corporate Communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 3 | Managerial Communication, Organizational Communication, Marketing Communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma, Gösteri |
| 4 | Tools, Techniques, and Strategies Used | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 5 | Corporate Brand | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 6 | Corporate Identity, Corporate Image, and Corporate Design | Literature review | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma, Grup Çalışması |
| 7 | Corporate Perception and Reputation | Literature review | Öğretim Yöntemleri: Soru-Cevap, Anlatım, Tartışma |
| 8 | Mid-Term Exam | Application | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Corporate Culture | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 10 | Adoption of Corporate Culture and Values by Employees | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 11 | Media Relations | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 12 | Communication with Stakeholders | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 13 | Crisis Communication | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 14 | Corporate Social Responsibility | Literature review | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 15 | Case Study Analysis | Analysis | Öğretim Yöntemleri: Anlatım, Soru-Cevap, Tartışma |
| 16 | Term Exams | Application | Ölçme Yöntemleri: Yazılı Sınav |
| 17 | Term Exams | Application | Ölçme Yöntemleri: Yazılı Sınav |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 3 | 3 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 8 | 8 |
| Final Exam | 1 | 16 | 16 |
| Total Workload (Hour) | 83 | ||
| Total Workload / 25 (h) | 3,32 | ||
| ECTS | 3 ECTS | ||