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Information
| Unit | FACULTY OF FINE ARTS |
| GRAPHIC PR. | |
| Code | GRS333 |
| Name | Digital Marketing and Social Media |
| Term | 2025-2026 Academic Year |
| Semester | 5. Semester |
| Duration (T+A) | 1-1 (T-A) (17 Week) |
| ECTS | 3 ECTS |
| National Credit | 1.5 National Credit |
| Teaching Language | Türkçe |
| Level | Lisans Dersi |
| Type | Normal |
| Label | FE Field Education Courses E Elective |
| Mode of study | Yüz Yüze Öğretim |
| Catalog Information Coordinator | Dr. Öğr. Üyesi Tuğba GAYRET |
| Course Instructor |
Dr. Öğr. Üyesi Tuğba GAYRET
(Güz)
(A Group)
(Ins. in Charge)
|
Course Goal / Objective
Producing content on social media applications about a person, institution or a product and marketing it using effective parameters through these applications.
Course Content
Marketing activities for a person, institution or product will be planned, designed and published through social media applications in the digital environment.
Course Precondition
none.
Resources
Kawasaki, G. & Fitzpatrick, P. Social Media Art, Mediacat Publishing House, 2015, Istanbul.
Notes
Henessy, B. (2023) Creating a Brand in the Age of Social Media, Nova Kitap, Istanbul. Vardarlıer, P. (2016) Social Media Strategy, Nobel Publishing House, Istanbul.
Course Learning Outcomes
| Order | Course Learning Outcomes |
|---|---|
| LO01 | Examines the types of Social Media Programs. |
| LO02 | Organizes online marketing activities through Social Media Applications. |
| LO03 | Shares her personal productions with the audience in an effective and aesthetic way via social media. |
| LO04 | Organizes activities that can reach the relevant target audience using Social Media applications. |
| LO05 | Lists the methods of getting feedback from the target audience by organizing social media activities about her designs. |
Relation with Program Learning Outcome
| Order | Type | Program Learning Outcomes | Level |
|---|---|---|---|
| PLO01 | Bilgi - Kuramsal, Olgusal | Defines and explains the basic elements and principles of art and design. | |
| PLO02 | Bilgi - Kuramsal, Olgusal | Analyses national and international artistic and cultural elements that may affect graphic design applications. | |
| PLO03 | Bilgi - Kuramsal, Olgusal | Defines and compares mass communication media, communication methods and communication elements. | 5 |
| PLO04 | Bilgi - Kuramsal, Olgusal | Defines and applies research, information retrieval and critical thinking methods. | |
| PLO05 | Beceriler - Bilişsel, Uygulamalı | Applies the principles of colour, hierarchy, size and scale of art and design in the design process. | 3 |
| PLO06 | Beceriler - Bilişsel, Uygulamalı | Follows technological developments in visual communication and applies them in design processes. | 4 |
| PLO07 | Beceriler - Bilişsel, Uygulamalı | Uses different materials, paints and technological tools and equipment consciously in the design process. | |
| PLO08 | Beceriler - Bilişsel, Uygulamalı | Integrates graphic design knowledge with the knowledge of different disciplines and applies it to the design process. | 2 |
| PLO09 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Takes an active role in individual and group work and fulfils its responsibilities. | |
| PLO10 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Provides consistency in written and visual communication by using grammar correctly. | |
| PLO11 | Yetkinlikler - Bağımsız Çalışabilme ve Sorumluluk Alabilme Yetkinliği | Develops and applies a planned, meticulous and disciplined working approach in the design process. | 3 |
| PLO12 | Yetkinlikler - Öğrenme Yetkinliği | Understands, interprets and critically evaluates the texts they read. | |
| PLO13 | Yetkinlikler - Öğrenme Yetkinliği | Uses information and communication technologies effectively and consciously in learning and design processes. | 5 |
| PLO14 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Creates effective and functional designs that reach the target audience. | |
| PLO15 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses oral, written and visual communication skills effectively. | |
| PLO16 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Establishes professional and effective communication with colleagues, employers and individuals to whom they provide services. | |
| PLO17 | Yetkinlikler - İletişim ve Sosyal Yetkinlik | Uses foreign language skills to follow the developments in the field and communicate at professional level. | |
| PLO18 | Yetkinlikler - Alana Özgü Yetkinlik | Develops design approaches sensitive to social, cultural, scientific and artistic values. | |
| PLO19 | Yetkinlikler - Alana Özgü Yetkinlik | Analyses the place and effects of graphic design profession in social life. | |
| PLO20 | Yetkinlikler - Alana Özgü Yetkinlik | Defends the ethical and legal values of the graphic design profession and adopts environmentally sensitive design approaches. | |
| PLO21 | Yetkinlikler - Alana Özgü Yetkinlik | Produces creative, original, economic and aesthetic solutions for visual communication problems. | 3 |
Week Plan
| Week | Topic | Preparation | Methods |
|---|---|---|---|
| 1 | Definition and scope of Social Media. Digital Marketing methods. The concept of digital customer. Comparison of traditional marketing methods and digital marketing methods. | Source Reading | Öğretim Yöntemleri: Anlatım |
| 2 | Digital target audience determination methods. Social media marketing strategy creation methods. Persona creation example. | Source Reading | Öğretim Yöntemleri: Örnek Olay |
| 3 | Content types: blog, video, podcast, e-book. Content marketing goals. Brand language and consistency in content. | Source Reading | Öğretim Yöntemleri: Tartışma |
| 4 | Developing interaction-focused content structures. Creating weekly and monthly content calendars. Artificial intelligence-supported content planning tools. | Sample Research | Öğretim Yöntemleri: Soru-Cevap |
| 5 | Differences between Instagram, Facebook, X, TikTok, LinkedIn. User profile analysis and behavioral structure. Platform selection according to target audience. | Sample Research | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 6 | Difference between organic and paid content. Ways to increase interaction and sharing. Methods of establishing a dialogue with users. | Sample Research | Öğretim Yöntemleri: Anlatım |
| 7 | Ad types and campaign objectives. Ad budget and bidding strategies. | Source Reading | Öğretim Yöntemleri: Alıştırma ve Uygulama |
| 8 | Mid-Term Exam | Solving Questions | Ölçme Yöntemleri: Yazılı Sınav |
| 9 | Examining and comparing sample social media accounts. | Finding Examples | Öğretim Yöntemleri: Gösteri, Gösterip Yaptırma |
| 10 | Following the preliminary research and sketch processes of the project to be created on individual social media accounts. | Sketching | Öğretim Yöntemleri: Tartışma, Soru-Cevap |
| 11 | Making corrections so that students can individually create special designs for the applications they choose. | Sketching | Öğretim Yöntemleri: Gösterip Yaptırma |
| 12 | Ensuring that the developed drawings and ideas are transferred to digital media and social media channels. | Drawing Digitally | Öğretim Yöntemleri: Gösterip Yaptırma |
| 13 | Ensuring that a consistent, continuous design language is brought together with social media applications. Achieving integrity with multiple applications. | Drawing Digitally | Öğretim Yöntemleri: Gösterip Yaptırma |
| 14 | Project Presentations 1 | Presentation Preparation | Öğretim Yöntemleri: Tartışma |
| 15 | Project Presentations 2 | Presentation Preparation | Öğretim Yöntemleri: Tartışma |
| 16 | Final Evaluation 1 | Slide Preparation | Ölçme Yöntemleri: Proje / Tasarım |
| 17 | Final Evaluation 2 | Slide Preparation | Ölçme Yöntemleri: Proje / Tasarım |
Assessment (Exam) Methods and Criteria
| Assessment Type | Midterm / Year Impact | End of Term / End of Year Impact |
|---|---|---|
| 1. Midterm Exam | 100 | 40 |
| General Assessment | ||
| Midterm / Year Total | 100 | 40 |
| 1. Final Exam | - | 60 |
| Grand Total | - | 100 |
Student Workload - ECTS
| Works | Number | Time (Hour) | Workload (Hour) |
|---|---|---|---|
| Course Related Works | |||
| Class Time (Exam weeks are excluded) | 14 | 2 | 28 |
| Out of Class Study (Preliminary Work, Practice) | 14 | 2 | 28 |
| Assesment Related Works | |||
| Homeworks, Projects, Others | 1 | 5 | 5 |
| Mid-term Exams (Written, Oral, etc.) | 1 | 6 | 6 |
| Final Exam | 1 | 8 | 8 |
| Total Workload (Hour) | 75 | ||
| Total Workload / 25 (h) | 3,00 | ||
| ECTS | 3 ECTS | ||